Google & Facebook Ads for Estate Agents
Paid campaigns built around one thing: getting homeowners in your area to request a valuation or book a viewing. Targeted street-by-street, measured against instructions — not clicks.
Valuation-focused Google Ads
Search campaigns built around “how much is my house worth” and sale/let intent — not broad property search terms.
Hyper-local targeting
Postcode and radius targeting around your branch, so spend goes to homeowners you could actually list.
Facebook & Instagram retargeting
Social campaigns that keep your agency in front of warm prospects until they’re ready to book a valuation.
Lead tracking & reporting
Every enquiry tied back to the campaign that generated it, reviewed with you each month.
Ads built for the valuation moment
Most estate agents who try paid ads either boost the odd post or run generic “properties for sale” campaigns. Both put your budget in front of the wrong people. We build conversion campaigns aimed squarely at homeowners who are thinking about selling.
On Google, we target high-intent searches — “sell my house [town]”, “free valuation [town]”, “estate agents [town]” — and send every click to a dedicated valuation page, not your homepage. On Facebook and Instagram, we reach homeowners across your patch with creative that leads with your local credibility and a clear call to book.
Everything is tracked back to real outcomes: valuation requests, viewings and instructions. You see what each pound of spend is actually producing, and we refine targeting and budget every month.
Common questions
How quickly will I see leads?+
Google ads can generate enquiries within days of going live. Facebook campaigns take a short learning period, then typically deliver a steady flow of valuation enquiries from the first month.
How much should I spend?+
We recommend a minimum monthly ad budget so campaigns have enough data to optimise. On the strategy call we’ll suggest a budget based on your area and average instruction value.
Do you target my specific area?+
Yes — campaigns are built around your patch, down to the postcodes and streets that matter most to your agency.
Ready to fill your pipeline?
Book a free, no-obligation strategy call and we'll show you exactly where leads are being left on the table.